Bank of Ireland's Business Matters July 2000 Issue 9 features a very interesting
article entitled Please Mister, will you sponsor me?
The article by Roddy Guiney, Director of Wilson Hartnell Public Relations, examines why
businesses should become involved in sponsorship and looks at the costs and benefits
involved in the business of sponsorship.
This article may prove useful to anybody seeking sponsorship for arts activities or events
as it poses questions as to what sponsorship deals have to offer.
Business Matters is available from any branch of Bank of Ireland or can be accessed
through the Banks website on www.bankofireland.ie