One, two and three-day tours to the villages and towns around
the Shannon Region were developed. Visitors staying at hotels
and guest houses could meet the people, enjoy scenic locations,
listen to Irish music in local villages and sample excellent
food. Businesses benefited from increased tourism revenue
and the sale of quality craft items.
These tourism initiatives, along with new hotels such as the
Shannon Shamrock, provided employment and prosperity, making
the local population stakeholders in the future of the airport.
He encouraged Bernard Mc Donough, an Irish-American businessman
interested in helping Irish economic development, to purchase
Dromoland Castle from Lord Inchiquin in the early 1960’s.
The renovation of the castle into a luxury hotel provided
employment for many people, and today is one of the leading
hotels in the country.